Today, Microsoft is announcing that we have entered an agreement to acquire Xandr from AT&T. Xandr provides a data-enabled technology platform with tools that help power a diverse ecosystem connecting marketers and media owners through first-party, data-led advertising solutions across its network.
As the digital landscape evolves in a post-cookie world, Microsoft and Xandr together will help shape the digital ad marketplace of the future. One that respects consumer privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals. Microsoft and Xandr have a shared vision and complementary strengths to empower the open web, where everyone can thrive and do so in a way that is consistent with our commitment to strong data governance and consumer privacy practices.
With Xandr, Microsoft can accelerate the delivery of digital advertising solutions for the open web by combining Microsoft’s audience understanding, technology and global advertising customer base with Xandr’s large-scale, data-driven platforms for advertising.